The Media Awards is arguably the most prestigious and highly regarded event on the New Zealand media calendar. This year, for the first time ever, Voyager became the naming rights sponsor, and our task was to help with putting Voyager at the heart of debate and discussion about the best of Kiwi journalism. Through a variety of different tactics, we successfully delivered on that brief by generating nearly 90 pieces of earned media, many of which focussed on why Voyager, a leading broadband and telecommunications provider, had become involved.
The full list of winners can be found here.