In 2022, the NZX experienced a listing drought, with only two small listings to its name. Heading towards the backend of the year, Black Pearl Group approached One Plus One with one objective in mind: To make a splash as the only IPO of the year. With the backing of a former Berkshire Hathaway chair, Sir Owen Glenn and ACC, Blackpearl Group wanted to show New Zealand they not only meant business, but were also an exciting, trustworthy investment.
Understanding the role earned media plays in investor confidence, One Plus One ensured coverage reached the right audiences at the right time, providing a helping hand in the listing process. To make this happen, One Plus One crafted a wall-to-wall earned media campaign, focussed on the excitement of an IPO and Black Pearl Group’s ability to deliver as a listed entity to be communicated with confidence. Once listed, Black Pearl Group were then seen as a stock to keep an eye on, with regular mentions in market updates and ongoing coverage from trade media.
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