Being a small business owner isn’t an easy feat in today's economy. New Zealand is driven by small and micro organisations, accounting for 97% of all businesses. However, fewer than 1 in 10 New Zealand businesses make it to 10 years in operation, marking a considerable milestone for any business owner.
One Plus One saw a unique opportunity for Mastercard to celebrate small businesses that have reached the 10-year milestone. Inspired by the King’s 100-year birthday letters, we scoped talent to partner with Mastercard to send certificates of achievements to small businesses across the motu who have reached ten years in business.
This involved planning and executing the campaign from start to finish, designing and sourcing collateral, copywriting, content creation, social media execution, small business liaison, media outreach and preparing talent and Mastercard spokespeople for interviews across mainstream and trade media.
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